Cause related marketing
handbag.com
handbag.com took the UK by storm when it launched in 1999, as the first website dedicated to women's lifestyle. Now with over 1.5 million unique readers every month, it is very proud to be the market leader. handbag.com is part of the Hearst Digital Network, a division of The National Magazine Company.
Handbag Amnesty
During September, handbag.com will be asking its readers and Cancer Research UK supporters to donate a handbag to our retail shops, or to sell a handbag on eBay to raise vital funds to help beat cancer.
From 3 –- 14 October, handbag.com will be running a celebrity handbag auction on eBay to raise funds for breast cancer research.
handbag.com readers will also be able to donate to the campaign online via an online donation form.
handbag.coms readers and Cancer Research UK supporters will learn about the campaign through an integrated marketing campaign ranging from point of sale in Cancer Research UK's charity shops, through to online blogging and press advertisements.
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If you are interested in working with us, please contact us.
